When you surf the web, undoubtedly you will be searching for information in the form of videos. Videos that are displayed on YouTube, and also Facebook, are designed to not only help advertisers, but provide a great user experience. In some cases, the ads that are displayed are not very relevant, making the user experience bad, and also takes away from the money being spent on video ads by vendors trying to make a profit.
Facebook And Videos
LiveRail is one of the largest firms in the online video space, and this gives Facebook a real edge on quality and accurate video presentation capability for its ads. It is estimated that the price tag for Facebook in the acquisition is in the $400 to $500 million range.
Although LiveRail is literally a video ad tech startup company, it's success put it on Facebook's radar right away. They are all about finding companies that have gained excessive revenue and an online presence quickly. This acquisition will likely be yet another profitable venture for Facebook and one that will help video watchers see only the most relevant ads available. This should be beneficial for everyone involved including the over 1 billion Facebook users, and the profitability of Facebook as well.
This book is a company that is well known for its acquisition of companies in order to expand its ability to provide a better experience for its over 1 billion users. They will often spend hundreds of millions of dollars to acquire companies that they believe will improve their company's ability in some way.
For premium publishers, they now have the opportunity to approach hundreds of millions of individuals that are more inclined to watch videos on the web. It will also add more relevancy to the ads that are displayed using LiveRail and its advanced technology. Internet marketers will definitely make more money as a result of this type of targeting, making the most of their advertising dollars. Any opportunity to display the ad on videos that are extremely relevant will be handled by the technology behind what LiveRail has to offer.
Facebook And Videos
LiveRail is one of the largest firms in the online video space, and this gives Facebook a real edge on quality and accurate video presentation capability for its ads. It is estimated that the price tag for Facebook in the acquisition is in the $400 to $500 million range.
Although LiveRail is literally a video ad tech startup company, it's success put it on Facebook's radar right away. They are all about finding companies that have gained excessive revenue and an online presence quickly. This acquisition will likely be yet another profitable venture for Facebook and one that will help video watchers see only the most relevant ads available. This should be beneficial for everyone involved including the over 1 billion Facebook users, and the profitability of Facebook as well.
This book is a company that is well known for its acquisition of companies in order to expand its ability to provide a better experience for its over 1 billion users. They will often spend hundreds of millions of dollars to acquire companies that they believe will improve their company's ability in some way.
For premium publishers, they now have the opportunity to approach hundreds of millions of individuals that are more inclined to watch videos on the web. It will also add more relevancy to the ads that are displayed using LiveRail and its advanced technology. Internet marketers will definitely make more money as a result of this type of targeting, making the most of their advertising dollars. Any opportunity to display the ad on videos that are extremely relevant will be handled by the technology behind what LiveRail has to offer.
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